An Open Letter to Daiso

Hey Daiso!

Or shall I say, “Konnichiwa!” We’re so happy you’re taking Straya by storm! You’ve got an unassuming store front on George Street, but when I glanced at the concrete stairs, I thought to myself, “I hope it’s a stairway to heaven!” And golly gosh, what a sight to behold!


Daiso Store Front on George Street. Photo by Tina Tek,

With the store lit up with approximately 1,294 fluorescent lights, black and white colour combo, white hardwood floors, wide aisles and shelves bursting with products such as bento boxes, cupcake mugs, fishing hooks, fake eyelashes, office supplies and miscellaneous Japanese goods. They’re all interesting and neatly organised. However, I did spot a box titled ‘Instant Boobs’ in the kids’ section. Maybe not everything is put in its place, but I’m willing to let that slide. You’ve lured me to purchase items that I don’t need.


Glorious fluorescent lights and aisles bursting with cute knick knacks. Photo by Tina Tek.

In my defence, I’ve been seduced by your $2.80 price tag. What can I say? I’m a habitual shopper who’s a reckless sucker for a bargain. You’ve revamped the definition of ‘cheap thrills’. I no longer need to head down to a fashion retail chain store to get my hands on the latest pair of shorts which will go out of fashion within 48 hours, I prefer scouring your shelves and be giddy at all the quirky items I can find in your store. These are some of things I bought from your store recently:

Sundae mug, cupcake mouse pad and strawberry flower pot plant. Some of the quirky items I picked up at Daiso. Photo by Tina Tek.

Sundae mug, cupcake mouse pad and strawberry flower pot plant. Some of the quirky items I picked up at Daiso. Photo by Tina Tek.

Though there’s one question I want to ask Daiso, how’d you manage to keep all your products to be at the same value? All I can think is the sheer volume of stock must contribute to this one scale price .

Animal coin banks. Photo by Daiso Australia.

Animal coin banks. Photo by Daiso Australia.

With all these brownie points, no wonder why you’ve opened up your latest store in Parramatta. With the cute white and purple colour scheme and magnificent lighting, it adds vibrancy to the place. I wish more stores use this colour scheme because the only time I seen this colour combo being used is in the beauty industry, and specifically anti-aging products. Who knows why they do that, perhaps to entice customers to pay a princely sum on skincare product they don’t need.

Anyway, let me get back to you Daiso, my friends all adore you. I’m not joking! I even bribed my friends with iPads to write down what they’re saying about you:

“Someone needs to put a lifelong ban on Daiso!” – Kimmy, 23.

“If Daiso ever needs a spokesperson, I bags that role.” – Rachel Khoo, 31 (author of ‘The Little Paris Kitchen‘)

“My master purchased a cute dog bowl from there. My favourite!” Spot the Dog

“Eww. They sell boobies!” –  Little boy in the dollar store.

“I wish I only thought of this idea sooner.” – Donald Trump, 67

You’re serving up a marvellous spectacle of cutesy items at the moment. This brings a wonderful synergy to your business. You’ve taken the world by storm, so keep it up!

All the very best with your future plans, and send noogies of love to  Pikachu, Hello Kitty and Dragon Ball Z!

Miss 5ft0 xoxo


2 thoughts on “An Open Letter to Daiso

  1. I recently went to Daiso at Merrylands and bought some origami paper and other crafty things. It’s pretty good value since fabric tape are so expensive at other craft stores I’ve been to.

    I didn’t know they opened a store at Parramatta! I should check it out some time.

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